11 Questions to Start a UX Project
A step-by-step guide to make UX Design work from the first meeting
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How can User Experience Designers start a project ensuring that it’ll be successful and profitable?
Why some projects go well and some don’t?
What makes them comprehensible?
Is there a pattern to make them better?
Simply ask these 11 questions
Amazon best-selling author Mariano Goren explains how he tackles on any project with a simple questionnaire that will make prospects reveal the 10% of the information that is needed to craft the 90% of a great UX project.
Through 11 down-to-earth questions, the protocol helps reach the ultimate goal of onboarding new clients, and lets us choose what is the best UX method to implement.
He created a book he wished had been available to him when he started his career as a UX Designer; a how-to guide for building better relationships with clients from the get-go.
For who is this?
This book is written for anyone that wants to start a UX project easily
The User Experience Design Knight
The CEO & Product Owner & Founder & Wizard & Hustler
The allmighty Project Manager
Meet the author: Mariano Goren
Hi! Mariano here.
I have over 20 years of experience in the digital business industry where I’ve had developed well-rounded capabilities in business, psychology and technology.
As a UX Strategist Consultant, I’ve worked for a wide range of clients, ranging from SMEs to Fortune 500 companies like: Wells Fargo, JP Morgan Chase & Co., Santander, Kantar Media, RR Donnelley, LAN, Tenaris, Ternium, to name few.
I was Academic Coordinator for ITBA (Technological Institute of Buenos Aires) and University of Palermo, both international-grade educational institutions.
I’ve founded Solutionants, LaEscuela.tk and co-founded IxDA Buenos Aires & Movimiento de Diseño Inclusivo.
The book provides readers with
A simple strategy to kick off the conversation with a prospect
Practical advice based in live-fire situations
An idea to substantially increase your earnings per project
A special question that will save you to invest in a prospect that will never become a client
Actionable steps that can be used as an email or as guide for a first interview
Get into the groove of the client, with just 11 questions
or
* I will not spam, rent, or sell your information… *
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Mariano A. Goren
User Experience (UX) Design Strategy
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